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Pure Storage

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Pure Storage is a company that provides enterprise-grade, all-flash storage solutions for various data types and applications. This company offers solutions that deliver high performance, efficiency, and reliability for block, file, and object storage. Pure Storage’s innovations include a Modern Data Experience that enables customers to simplify their storage management, leverage cloud services, and achieve business outcomes.

Cloud block store architecture process map Pure Storage process map showing connection between on-prem block service and cloud block store

Why Pure Storage?

Organizations can also benefit significantly from Pure Storage’s solutions for hybrid cloud environments, enabling seamless data mobility between on-premises infrastructure and public cloud platforms. With their Cloud Block Store solution, users can leverage the benefits of cloud computing while maintaining control over their data.

Products Overview

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  • FlashArray
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Simple Storage Solutions (S3)

Instead of creating and maintaining your own servers at high cost to your business, consider Amazon Simple Storage Solutions (S3). Amazon S3 works at an object level. It is scalable to store any amount of data, and it is accessible anytime on demand. With strong access controls, cost-effective storage options, and industry-leading data availability and storage, Amazon S3 can work for any size of business.

There are several storage classes within Amazon S3, all offering excellent durability and security for your data. For general purpose storage, S3 Standard and S3 Intelligent-Tiering offer low cost, low latency storage. If you access your data less frequently but still require rapid access, S3 Standard-IA or S3 One Zone-IA offers high availability storage at low costs. AWS also offers storage for archived data based on the required availability: S3 Glacier Instant Retrieval, S3 Glacier Flexible Retrieval, or S3 Glacier Deep Archive.

Elastic File System (EFS)

AWS offers serverless storage through the Amazon Elastic File System (EFS), allowing you to build and configure your shared file systems quickly and easily. Amazon EFS is optimized to handle the majority of applications and features high availability and extreme durability for your data. With scalable, agile storage that grows and shrinks with your needs, Amazon EFS reduces costs by ensuring that you only pay for what you use. In addition, Amazon EFS will automatically move your rarely-accessed files to lower cost storage. Amazon EFS is your solution if you need to quickly and easily share data with no management required.


Amazon FSx is a fully Windows-compatible storage system with high availability, default backups for all files, and automatically updated hardware patches and provisioning. If you rely on a Windows-based file server that is reaching capacity or is nearing end-of-life, Amazon FSx may be the solution for you. Amazon FSx offers low latency, guaranteed performance, and industry-leading security for your business files.

In addition to working seamlessly with Windows File Server, Amazon FSx offers storage for NetApp ONTAP, Open ZFS, and Lustre. Simply choose the system you already use and your data can be transferred seamlessly to your new cloud-based file system. With Amazon FSx, you only pay for what you use, eliminating the need to invest thousands in on-site storage in favor of pay-per-use storage with Amazon FSx.

Elastic Block Store (EBS)

Amazon Elastic Block Store (EBS) low latency, high performance block storage for use with Amazon Elastic Compute Cloud (EC2) instances. Amazon EBS supports SSD-based or HDD-based volume types and includes encryption for your data, both in-flight and at rest. As always, Amazon EBS is a cost-effective, scalable, and easy to use. Amazon EBS supports service levels that specialize in everything from highly available, low latency block storage to very low cost, durable storage for archived data blocks.

Amazon File Cache

Amazon File Cache offers a unified view of your files, regardless of storage location. You can link physical servers, Amazon FSx, Amazon S3, or other cloud datasets within the Amazon File Cache. This low-latency cache makes it easier to process your file data by presenting a cohesive look at everything you have linked to the Amazon File Cache.

Company’s Objective

Pure Storage aims to revolutionize data storage and management by delivering innovative, efficient, and sustainable tools that enable users to harness the full potential of their data. The company seeks to implement this objective by incorporating several core values into developing its solutions.

  • Customer Obsession: Pure Storage has shown dedication to putting the customer first across all its products. This ensures the needs of customers are met, as well as their expectations exceeded.
  • Innovation: Pure Storage encourages creativity and innovation in an attempt to push the boundaries of what’s possible in delivering cutting-edge solutions
  • Equality: Pure Storage is also dedicated to fostering more excellent representation and inclusivity within its workforce, acknowledging the importance of diversity and equal opportunities.
  • Sustainability: One of the critical advantages of Pure Storage’s solutions is their emphasis on data reduction techniques, such as deduplication and compression. These techniques help to develop products that lower costs, maximize efficiency, and, most importantly, reduce storage footprint.


Pure Storage’s flagship product, FlashArray, is a storage platform that leverages solid-state drive (SSD) technology to offer high-speed and efficient data storage and retrieval. Built upon the company’s proprietary software, Pure1, FlashArray provides advanced management, monitoring, and analytics capabilities to optimize storage performance and simplify administration.

FlashArray supports block and file storage and uses NVMe technology to deliver high speed, low latency, and high density in offering data services such as data reduction, encryption, replication, snapshots, and protection from ransomware. The FlashArray product comes in different models with different configurations and specifications to suit different needs and environments.

For instance, the FlashArray//X is designed for heavy, mission-critical workloads that require high performance and consolidation. On the other hand, the FlashArray//C is ideal for economical all-flash storage that balances price and performance. Other models include the FlashArray//XL and the FlashArray//E.


FlashBlade is very similar to FlashArray regarding what they offer. However, this product supports file and object storage and uses DirectFlash modules to deliver high density, low latency, and high throughput. Regardless of the technology, it still offers general data services from reduction to encryption, snapshot, protection, and more.

Some models of FlashBlade products include the FlashBlade//S and FlashBlade//E. Pure Storage designed the FlashBlade//S for high-performance workloads that require fast file and object storage. Organizations seeking a more budget-friendly and economical option can opt for the FlashBlade//E.


FlashStack is a converged infrastructure solution offered by Pure Storage in collaboration with Cisco. This product combines the power and performance of Pure Storage’s all-flash arrays with the computing and networking capabilities of Cisco’s Unified Computing System (UCS) platform. This combination produces a comprehensive, prevalidated solution that simplifies data center operations and accelerates digital transformation for organizations of all scales.

With FlashStack, organizations can explore simplified deployment, streamlined operations, and accelerated time-to-value. This product creates ample time for IT teams to focus on strategic initiatives rather than integrating and managing complex infrastructure components. Furthermore, FlashStack’s pre-validated design and compatibility with leading cloud and virtualization platforms enhance its versatility and adoption.

Other products from Pure Storage include the Pure1 platform, Evergreen Storage, Cloud Block Store, and Portworx. Every product highlights the company’s focus on high-performance storage, data management, and cloud integration to meet the diverse needs of modern organizations.

Optimize Storage Performance with Pure Storage

Pure Storage is a recognized leader in the all-flash storage market, providing organizations with high-performance, efficient, and reliable storage solutions that help them harness their data's complete capabilities and value. Explore Pure Storage’s list of products today and optimize your storage performance.

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